No blanket "old leads are compliant" claim
Eligibility is assessed per segment. A bought-in list, an unconverted enquiry and a past customer are not the same thing under data protection law.
DATABASE REACTIVATION
LAWFUL BASIS, NOT A BLANKET RULE
GDPR and Dealership Database Reactivation
A record sitting in your CRM does not become contactable again just because you want to reach out to it. Whether a dealership can lawfully reactivate a specific record depends on how the details were acquired, the original relationship, the privacy information given at the time, and any opt-out history, not the age of the record alone.
MANAGED SERVICE · DELIVERY TECHNOLOGY BY ANVELO
WHAT THIS COVERS
The framework, explained plainly.
Lawful basis has to fit the record
Legitimate interests, consent or another basis may apply depending on the segment, and that decision is made deliberately rather than assumed.
Segmentation before outreach
We agree which records are eligible, and on what basis, before any campaign runs.
COMMON QUESTIONS
Before we talk.
Are all old dealership leads GDPR compliant to contact?+
No. Eligibility depends on how the details were acquired, the original relationship and any opt-out history, not simply how old the record is.
What is the difference between an old enquiry and a past customer under GDPR?+
They are not automatically the same. A past customer who completed a purchase has a stronger and clearer basis for further contact than someone who enquired but never bought, and each is assessed on its own facts.
Who decides the lawful basis for a campaign?+
Segmentation and the lawful basis for each audience are agreed with you before outreach begins, as part of discovery.
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Database Reactivation