The customer must have actually bought (or negotiated to buy)
A past enquiry that never converted does not qualify. The person must have bought, or negotiated to buy, a similar product or service from you.
DATABASE REACTIVATION
WHEN CONSENT ISN’T THE ONLY ROUTE
How the Soft Opt-In Applies to Car Dealership Marketing
Under UK PECR, the soft opt-in lets you email or text an existing customer about similar products or services without fresh consent, but only when every condition is met. It is an exception, not a general licence to contact anyone in your database.
MANAGED SERVICE · DELIVERY TECHNOLOGY BY ANVELO
WHAT THIS COVERS
The framework, explained plainly.
They had a clear opt-out chance when their details were collected
This has to have happened at the time, not be added retroactively.
Every message must offer an easy opt-out, and the marketing must be about similar products or services
Miss any one of these and the soft opt-in does not apply; specific consent is needed instead.
COMMON QUESTIONS
Before we talk.
Does the soft opt-in cover bought-in lead lists?+
No. It does not apply to prospective customers or new contacts, including bought-in lists. It only applies to your own existing customers.
Does an unconverted enquiry qualify for the soft opt-in?+
Generally no. The exception requires the person to have bought, or negotiated to buy, a similar product or service from you, not simply enquired.
What if we cannot confirm the original opt-out was offered?+
Then the soft opt-in conditions are not clearly met, and specific consent should be sought before electronic marketing is sent.
PART OF
Explore Database Reactivation
Database Reactivation