Test for fresh intent
A lead that went cold for a good reason at the time (wrong car, wrong moment) may be a live buyer now.
Old web enquiries and finance leads that never converted are not worthless. Some of those people are back in market months later, just not looking at your dealership because nobody asked again. Old lead reactivation is the process of asking, safely and at scale.
MANAGED SERVICE · DELIVERY TECHNOLOGY BY ANVELO
A lead that went cold for a good reason at the time (wrong car, wrong moment) may be a live buyer now.
Records get worked at a scale a sales team cannot manage by hand, without asking anyone to spend a day in the CRM.
Only genuine renewed interest reaches your team, with the context of the original enquiry attached.
It depends more on eligibility and relevance than age alone. Discovery looks at how the record was acquired and how long ago, then agrees a sensible starting segment.
No. Anyone who opted out or gave a clear no is excluded from the segment, and a fresh no during outreach stops the sequence immediately.
The conversation can introduce comparable current stock rather than assuming the original vehicle is still relevant.
Database Reactivation