Listings sites remain the biggest volume source
Auto Trader, Motors.co.uk, CarGurus and eBay Motors typically generate the bulk of new-vehicle enquiries.
DEALERSHIP LEAD MANAGEMENT
LEAD SOURCE OVERVIEW
Where Car Dealership Leads Come From, and Where They Leak
Most dealerships draw leads from a mix of listings sites, social platforms, their own website and past customers. The source matters less than what happens next: leads leak at follow-up far more often than they leak at acquisition.
MANAGED SERVICE · DELIVERY TECHNOLOGY BY ANVELO
WHAT THIS COVERS
What actually changes.
Social platforms add volume, but vary in intent
Facebook and TikTok enquiries need more qualification before they reach the same standard as a listings enquiry.
The biggest leak is after the lead arrives, not before
Follow-up speed and consistency usually matter more than which source generated the lead.
COMMON QUESTIONS
Before we talk.
Which lead source converts best for car dealerships?+
It varies by dealership and stock. What consistently matters more than the source is how quickly and thoroughly the lead gets followed up.
Should we focus on one lead source or spread across several?+
Most dealerships benefit from a mix, provided every source gets the same standard of follow-up rather than favouring whichever is easiest to manage.
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