DEALERSHIP AI VS MOTORSALES.AI

Dealership AI vs MotorSales.AI: Platform or Managed Service?

MotorSales.AI is a Stockport-based, all-in-one software platform for UK independent car dealers, covering a website, enquiry inbox, finance, stock and AI assistants. Dealership AI is a managed AI service that works the enquiries and customer records you already have. They solve different problems, and a dealer could use both.

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LAST CHECKED 9 OCTOBER 2026 · PUBLIC SOURCES LISTED BELOW

SIDE BY SIDE

Dealership AI vs MotorSales.AI.

	Dealership AI	MotorSales.AI
What it is	Managed AI service for lead recovery and conversion	All-in-one dealer software: website, enquiry inbox, finance, stock, pricing and AI agents
Built for	UK car dealerships, independent or franchised	UK independent car dealers (MotorSales.AI’s own description)
Delivery model	Managed service: technology, campaigns and conversations run for you	Software your team operates, with a dealer success team; ad campaigns are expert-managed
Channels	WhatsApp, SMS, web chat, social and phone	WhatsApp, SMS and email in one inbox, plus a website chatbot
Old-lead reactivation	Yes: database and past-customer reactivation	No reactivation feature found on its site
Missed calls	Yes: missed-call recovery	No voice or missed-call feature found
Finance	Finance conversation support and document chasing	Built-in multi-lender finance pipeline through DSG Connected
Dealer systems	Works around Keyloop, Pinewood, CDK, Gemini, Dragon2000, Dealerweb	Lead sources named (AutoTrader, CarGurus, Motors, Facebook); no DMS named on its site
Pricing	Scoped per dealership on a recovery call	Public: Core from £299 a month + VAT, add-ons from £49 a month

CREDIT WHERE IT’S DUE

Where MotorSales.AI is strong.

One platform for a small dealer

Website, inbox, finance, stock and pricing tools in one place can replace several subscriptions for an independent dealer.

Built-in finance

The Lending Hub connects to DSG’s lender panel, including a route for dealers without their own FCA permissions.

Transparent pricing

MotorSales.AI publishes its prices, with an introductory free period and no auto-renewal.

THE DIFFERENCE

Where Dealership AI works differently.

Works the leads you already have

Dealership AI reactivates old enquiries and past customers in your database. We found no equivalent feature on MotorSales.AI’s site.

Phone and missed calls

Dealership AI recovers missed calls and handles phone enquiries alongside WhatsApp, SMS, web chat and social.

No platform switch

Dealership AI works around your current DMS, CRM and website rather than asking you to move onto a new platform.

WHICH FITS

Choosing between them.

MOTORSALES.AI MAY SUIT YOU IF

You are a smaller independent dealer wanting one low-cost platform for your website, inbox, stock and finance
You want built-in finance through a lender panel
You are happy for your own team to work the inbox

DEALERSHIP AI MAY SUIT YOU IF

You already have a DMS, CRM and website you do not want to replace
You have a database of old leads and past customers nobody is working
Missed calls and slow replies are costing you sales, and you want it handled for you

COMMON QUESTIONS

Before we talk.

Is MotorSales.AI a direct alternative to Dealership AI?+

Only partly. MotorSales.AI is an all-in-one platform that replaces your website, inbox and finance tools. Dealership AI is a managed service that works alongside the systems you already have. Both reply to enquiries quickly, including on WhatsApp.

How much does MotorSales.AI cost?+

MotorSales.AI publishes pricing from £299 a month plus VAT for its Core package, with add-ons from £49 a month (checked October 2026). Dealership AI is scoped per dealership; a recovery call sets out the cost for yours.

Does MotorSales.AI reactivate old leads?+

We found no lead or customer reactivation feature on its site when we checked. Reactivating old leads and past customers is a core part of Dealership AI. See database reactivation.

Could we use both?+

Yes. A dealer could run MotorSales.AI as their website and inbox platform and still use Dealership AI to work their existing database and recover missed calls.

NEXT STEP

See what Dealership AI would recover from the leads you already have.

Get a recovery plan ↗

Sources (checked 9 October 2026)

MotorSales.AI is a trademark of its respective owner. Dealership AI is not affiliated with, endorsed by or sponsored by MotorSales.AI. This comparison is based on publicly available information and may not reflect recent changes; if anything here is out of date, tell us and we will correct it.